About

Our Strategy

Building Scalable, Income-Driven Residential Platforms

Grace builds large-scale, income-producing residential platforms through thematic, value-add strategies. We focus on acquiring high-quality but under-optimised assets where active ownership, targeted modernisation and professional operations can materially enhance performance.

Our core focus is the UK mid-market rental sector – a deep, fragmented and structurally undersupplied market supported by:

  • Long-term demographic and urbanisation trends
  • Persistent affordability pressures
  • Rising regulatory standards favouring professional operators

We combine private equity-level underwriting discipline with direct operational control and execution expertise. This allows us to create resilient, institutional-quality portfolios positioned for scaling, stabilisation and value crystallisation.

Our strategy prioritises sustainable and repeatable income growth, with capital appreciation as a function of operational improvement rather than market timing.

How We Create Value

A Disciplined, Income-Led Operating Model

Grace applies a consistent, asset-level value creation framework designed to generate durable income growth and institutional-quality outcomes across cycles.

1. Disciplined Acquisition
We acquire assets below replacement cost through proprietary origination, targeting embedded reversionary upside from day one.

2. Modernise and Reposition
Targeted refurbishment and ESG-led capital programmes enhance energy performance, reduce operating costs, strengthen tenant appeal and future-proof assets against regulatory change.

3. Institutional Operations
In-house asset management, professionalised lettings and integrated proptech systems reduce gross-to-net leakage, improve transparency and strengthen operational control.

4. Sustainable Income Growth
Dynamic pricing, disciplined lettings and operational efficiencies drive rental growth and NOI expansion as the primary engines of value creation.

5. Institutional Positioning
Assets are aggregated and operated as institutional-grade portfolios aligned with the requirements of long-term global capital, enabling flexible exit, refinancing or strategic hold strategies.

This income-led approach underpins resilient performance, downside protection and attractive risk-adjusted returns across market cycles.

Green garden in the rooftop of a residential building

Investment Philosophy

Long-Term Capital. Responsible Ownership.

Grace was established to build a focused, institutional residential investment platform defined by:

  • Long-term alignment with investment partners
  • Value creation driven by operational execution, income growth and active asset management
  • Durable income across market cycles
  • Responsible stewardship of housing and communities

We believe disciplined execution, operational excellence and sustainability-led transformation are fundamental to creating durable value in modern residential real estate.

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